SOCRadar Launches Redesigned VAR Program

Appoints Cybersecurity Partnership Leader Brian Costello as VP of Global Partnerships to Drive B2B High-Growth SaaS Channel Programs

“Partner First” program will leverage company’s AI-driven threat intelligence, ASM and DRP solutions while enabling better alignment with partners’ GTM approach

NEWARK, Del., March 18, 2025 – SOCRadar, a global leader in extended threat intelligence and cybersecurity, today launched a new  “partner first” VAR program that will help its partners gain a greater competitive edge and increased profitability leveraging the company’s innovative AI-driven Threat Intelligence enriched with External Attack Surface Management, Digital Risk Protection, Marketing Resources, supported by a dedicated channel partner team.​ The program introduces expanded incentives, enhanced sales enablement, and deeper technical engagement designed to help high-performing partners accelerate pipeline and deliver greater value to customers.

“SOCRadar is experiencing dramatic growth, and we see this new VAR program as an additional channel focus to accelerate and support the channel and continue the success we’ve already achieved on the MSSP side,” said Huzeyfe Onal, CEO of SOCRadar.

Concurrent with the launch of its new VAR program, SOCRadar has appointed Brian Costello as VP of Global Partnerships. Throughout his career, Brian has built successful channel partner programs and led high-performing security and cloud teams, delivering innovative technology solutions that exceed targets and drive consistent year-over-year business growth in both Fortune 15 and emerging tech company spaces.

“Brian has successfully developed and led many partner programs for top companies and we couldn’t be more thrilled to have him bolster our VAR program and help our partners to significantly grow their businesses and achieve consistent success,” added Onal. 

Aggressive Discounts, Stronger Partner Margins, Financial Incentives and More

The new VAR program will enable partners to benefit from more aggressive discounts and performance-based rewards, creating stronger margins and clear financial incentives for driving new opportunities. The program also introduces enhanced deal protection, incumbency advantages, and robust deal registration, ensuring partners are recognized and rewarded for the opportunities they develop.

To help partners engage customers more effectively, SOCRadar is also providing sales-focused enablement content, including concise use cases, problem statements, qualifying questions, and buyer personas. These resources enable partners to quickly identify opportunities and initiate meaningful security conversations without requiring an immediate deep technical dive.

“I’m excited to lead SOCRadar’s partner programs as the company takes the next critical step in strengthening its partner ecosystem with a renewed commitment to growth, profitability, and collaboration,” said Brian Costello, VP of Global Partnerships at SOCRadar. “This new SOCRadar VAR program is packed with many partner benefits, along with the tools and support they need to get the job done to help them exceed their goals.”

The new VAR program includes:

• Expanded and more aggressive discounts and rewards for high-performance partners accompanied by deeper sales and technical support.
• Stronger margins – Discounts, incumbency and deal registration protection
• Sales focused content – Easy to consume use cases, problem statements, qualifying questions and buyer personas to accelerate opportunity discovery without having to do a deep technical dive
• Technical support – Scoping support, POV access and integrations mapping to understand how to fit into a customer’s environment
• Event support – Funding and coordination to drive opportunities with prospects and customers in the field and build a close collaboration between the SOCRadar team and its partners.

SOCRadar is also expanding technical collaboration and support, offering partners scoping assistance, proof-of-value (POV) access, and integration mapping to demonstrate how the platform fits seamlessly within a customer’s security environment. In addition, the company is investing in joint field engagement, providing event funding and coordinated support to help partners generate demand, build pipeline, and strengthen relationships with prospects and customers. This initiative reinforces SOCRadar’s commitment to building close, high-impact partnerships that drive shared success in the market.

About SOCRadar

SOCRadar is a global threat intelligence cybersecurity company with over 1,000 customers in 75 countries. The company’s Extended Threat Intelligence Platform leverages AI and machine learning to enhance threat detection and deliver actionable intelligence to help businesses proactively defend against cyber attacks. The comprehensive suite of XTI products include: Cyber Threat Intelligence, External Attack Surface Management, Brand Protection, Dark Web Monitoring, and Supply Chain Threat Intelligence. For more information about SOCRadar, visit https://socradar.io/.

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