Blog Trainings Request a Demo Login
Get Your Free Report
Start for Free
Version 1.0 October 2025
  • Logo Usage
  • Color Palette
  • Typography
  • Social Media
  • Co-branding Principles

Brand Personality

  • Innovative
  • Trustworthy
  • Human-Centric
  • Dynamic

Logo Usage

Guidelines for proper logo usage and placement across all brand materials.

Primary Logo
Primary Logo

This is our primary logo and should be used in most situations. It combines both the logomark and wordmark with the tagline "Your Eyes Beyond".

Logo Variations
Full Logo (Primary)
Primary Logo

Use on light backgrounds for maximum visibility and brand recognition.

Secondary Logo
Primary Logo

Use on dark backgrounds as an alternative brand mark when space is limited or for distinctive brand moments.

Negative (White Version)
Primary Logo

Use on dark backgrounds and photography for optimal contrast.

Download Logo Package

Get all logo variations in multiple formats (PNG, SVG, AI)

Download
Icon
Logo Usage
When to Use the Icon
  • •App icons and favicons
  • •Social media profile pictures
  • •Branded patterns and backgrounds
  • •Loading animations and micro-interactions
  • •Marketing materials where space is limited
  • •As a decorative element alongside the full logo
The radar icon is a powerful brand asset that represents SOCRadar's core mission of vigilant cybersecurity monitoring. The concentric arcs symbolize continuous scanning and protection.
Download Icon Package

Get all icon variations in multiple formats (PNG, SVG, AI)

Download
Clearspace

Our logo needs space to breathe. Always maintain a minimum clear space around the logo equal to the width of the lowercase letter "a" from the SOCRadar wordmark. This ensures our brand maintains its visual impact and remains uncluttered in any application.

Clear Space Measurement
Understanding the "a" unit for consistent logo spacing

The clear space unit is based on the width of the lowercase "a" from the SOCRadar wordmark.

Clearspace
1

Measure the "a"

Find the width of the lowercase "a" in your logo's wordmark

2

Apply on all sides

Use this measurement as minimum spacing on top, bottom, left, and right

3

Maintain consistency

This ensures the logo always has adequate breathing room regardless of size

Minimum Size
Primary Color
Primary Color

Minimum width: 120px for full logo

Primary Color

Minimum width: 32px for icon only

Print
Primary Color

Minimum width: 3cm (30mm) for full logo

Primary Color

Minimum width: 1cm (10mm) for icon only

Logo Dont's (Incorrect Usage)
To maintain brand integrity and consistency, never alter the logo in the following ways:
Don't Stretch or Distort

Always maintain the original aspect ratio

Don't Compress

Never squeeze or flatten the logo vertically

Don't Rotate

Logo must always remain horizontal

Don't Change Colors

Only use approved brand colors

Don't Add Effects or Shadows

Keep the logo clean without gradients or shadows

Don't Add Outlines or Borders

Logo should not have additional strokes

Don't Rearrange Elements

Maintain the original layout of all elements

Don't Use on Busy Backgrounds

Ensure sufficient contrast and clarity

Don't Use on Similar Colors

Avoid backgrounds that reduce visibility

Don't Change Element Spacing

Keep original spacing between logo elements

Don't Use Low Resolution

Always use high-quality vector files

Don't Use Logo in Outline Form

Always use the filled version of the logo

Don't Change the Typeface

Always use original font

Don't Add Icons or Elements

Keep the logo in its original form without additions

Don't Change the Tagline

Always use "Your Eyes Beyond" as written

Readability
Ensuring the logo remains clear and legible across all sizes and contexts is crucial for brand recognition. These examples demonstrate proper contrast and visibility standards.
Size & Clarity
Optimal Size

Logo is clearly visible and all details are sharp

Minimum Size (120px)

Still readable at minimum recommended size

Background Contrast
Dark Background

Excellent contrast with dark backgrounds

Light Background

Use full logo on light backgrounds

With Safe Zone

Use background overlay when needed

Contrast Guidelines
Always ensure sufficient contrast between the logo and its background. The logo should be immediately recognizable without straining the eye.
0% Black

Contrast ratio = 4.8:1

10% Black

Contrast ratio = 3.8:1

20% Black

Contrast ratio = 3:1

30% Black

Contrast ratio = 2.5:1

40% Black

Contrast ratio = 1.7:1

50% Black

Contrast ratio = 1.2:1

60% Black

Contrast ratio = 1.2:1

70% Black

Contrast ratio = 1.8:1

80% Black

Contrast ratio = 2.6:1

90% Black

Contrast ratio = 3.7:1

100% Black

Contrast ratio = 4.4:1

Contrast Ratio Guidelines

  • • 3:1 or higher: Meets standards for non-text elements - acceptable for logo usage
  • • Below 3:1: Insufficient contrast - avoid for logo placement
  • • Use the white/light logo version on very dark backgrounds (90%+ black)
  • • Use the primary logo on light backgrounds (0-20% black) for best visibility

Color Palette

Our carefully selected color palette that defines our visual identity.

Primary Colors
Energetic Coral
PRIMARY
HEX
#FF4562
RGB
255, 69, 98
CMYK
0, 73, 62, 0

Call-to-action buttons, headlines, key highlights, and accents.

Deep Night Blue
PRIMARY
HEX
#1B1B3C
RGB
27, 27, 60
CMYK
55, 55, 0, 76

Main body text, dark backgrounds, corporate materials requiring a professional tone.

Pure White
PRIMARY
HEX
#FFFFFF
RGB
255, 255, 255
CMYK
0, 0, 0, 0

Backgrounds, negative space, text on dark backgrounds.

Color Tones & Shades
Use these tonal variations to create depth and hierarchy while maintaining brand consistency.
Energetic Coral Variations
Lightest
HEX
#FFD1DB
RGB
255, 209, 219
Light
HEX
#FF9BB0
RGB
255, 155, 176
Base
HEX
#FF4562
RGB
255, 69, 98
Dark
HEX
#CC3750
RGB
204, 55, 80
Darkest
HEX
#99293C
RGB
153, 41, 60
Deep Night Blue Variations
Lightest
HEX
#8D8DA2
RGB
141, 141, 162
Light
HEX
#54546F
RGB
84, 84, 111
Base
HEX
#1B1B3C
RGB
27, 27, 60
Dark
HEX
#15152F
RGB
21, 21, 47
Darkest
HEX
#0D0D1C
RGB
13, 13, 28
Color Usage Hierarchy
The 60-30-10 rule ensures visual balance in all brand materials. This principle creates hierarchy and prevents color overload.
Deep Night Blue (Dominant)
Backgrounds, large sections, headers
Pure White / Light Gray (Secondary)
Content areas, cards, supporting elements
Energetic Coral (Accent)
CTAs, highlights, important interactions
Visual Example
60% - Background & Headers
30% - Content Areas
10% - Accents
This proportional split creates visual hierarchy and guides user attention effectively.

Typography

Font families, weights, and hierarchy for consistent communication.

Font Families
Red Hat Display
Primary typeface for headlines and impactful text
Medium (500)
Your Eyes Beyond
Semibold (600)
Your Eyes Beyond
Bold (700)
Your Eyes Beyond
Use for: Main headlines (H1), sub-headlines (H2, H3), and other impactful text elements.
Inter
Secondary typeface for body text and readability
Regular (400)
Your Early Warning System Against Hackers
Medium (500)
Your Early Warning System Against Hackers
Semibold (600)
Your Early Warning System Against Hackers
Use for: Paragraphs, lists, button text, and any smaller text where readability is critical
Font Families
H1 - Headline
Red Hat Display
Medium (500)
32px
Innovating the Future of Technology
H2 - Section Heading
Inter
Semibold (600)
20px
Our Mission and Vision
H3 - Sub-heading
Inter
Bold (700)
16px
Key Features and Benefits
H4 - Small Heading
Inter
Bold (700)
14px
Additional Information
Paragraph - Body Text
Inter
Regular (400)
14px
Our brand aims to make a difference in the industry with user-friendly interfaces and a powerful infrastructure. We believe in innovation, trust, and putting people at the center of everything we do.
Body Text 2 - Light
Inter
Light (300)
14px
Supporting text that provides additional context with a lighter visual weight. Perfect for secondary information and complementary content.
Label - Form Labels
Inter
Regular (400)
12px
Email Address
Typography in Practice
HERO SECTION
Your Eyes Beyond
Your Early Warning System Against Hackers
Detect threats before they become breaches. SOCRadar provides comprehensive cyber threat intelligence and digital risk protection for organizations worldwide. Stay ahead of cyber adversaries with real-time monitoring and actionable insights.
FEATURE CARD
Threat Intelligence Platform
Real-time monitoring and analysis of cyber threats across the digital landscape.
Brand Protection
Safeguard your brand reputation with continuous monitoring and instant alerts.
Attack Surface Management
Identify and reduce vulnerabilities before attackers can exploit them.
ARTICLE LAYOUT
The Future of Cyber Threat Intelligence
October 31, 2025
•
5 min read
In an increasingly connected world, organizations face sophisticated cyber threats that evolve at an unprecedented pace. Traditional security measures are no longer sufficient to protect against modern attack vectors.
24/7 Monitoring
Continuous surveillance of potential threats
AI-Powered Analysis
Machine learning detects anomalies instantly
Global Coverage
Protection across all digital channels worldwide
Proactive Defense Strategy
SOCRadar empowers security teams to shift from reactive to proactive defense. By providing early warning signals and actionable intelligence, organizations can prevent incidents before they occur.

Social Media

Templates and guidelines for creating engaging social media content.

Co-branding Principles

Professional guidelines for partnering with other organizations while maintaining brand integrity.

Co-branding Overview

When partnering with other organizations, maintaining brand integrity while respecting partner identities is crucial. These guidelines ensure professional and balanced co-branding applications.

Visual Hierarchy

Establish clear hierarchy based on partnership type and context

Consistent Spacing

Maintain adequate space between logos to preserve individual identities

Mutual Respect

Treat partner logos with the same care as our own brand assets

Logo Arrangement

Proper arrangement ensures both brands are represented professionally

Horizontal Arrangement (Preferred)

SOCRadar Logo

Use a vertical divider with spacing of 1x to 1.5x logo height between logos

Vertical Arrangement (Alternative)

SOCRadar Logo

Use horizontal divider when vertical space is limited. Maintain 1.5x logo height spacing

Avoid: Insufficient Spacing

SOCRadar Logo

Never place logos too close together. This creates visual confusion

Size Relationships

Logo sizes should reflect partnership hierarchy and context

Partnership

SOCRadar Logo

For equal partnerships, logos should be the same height

Background & Color Considerations

Choose appropriate logo versions based on background

Light Backgrounds

SOCRadar Logo

Use primary logo versions on light backgrounds

Dark Backgrounds

SOCRadar Logo

Use white/light logo versions on dark backgrounds

Best Practices
Do
  • •Always use official logo files from both brands
  • •Maintain consistent spacing across all applications
  • •Use dividers to separate logos when appropriate
  • •Ensure both logos have sufficient contrast with background
  • •Document the agreed-upon arrangement for consistency
Don't
  • •Never modify partner logos or change their colors
  • •Don't merge or overlap logos
  • •Never use low-resolution or stretched logos
  • •Don't place logos on busy or distracting backgrounds
  • •Avoid placing logos at dramatically different sizes unless approved
Partner Logo Requirements

Prepare these assets for successful co-branding

1

Vector Files (AI, EPS, or SVG)

High-quality scalable formats for print and digital use

2

PNG Files (Transparent Background)

Minimum 300 DPI for print, 72 DPI acceptable for digital

3

Multiple Color Versions

Full color, white, and black versions for different backgrounds

4

Brand Guidelines

Clear space requirements, minimum sizes, and usage restrictions

Real-World Examples

See how co-branding can be applied across different marketing materials and platforms

Report Cover

Report Cover

Co-branded research materials with equal partnership display

Webinar Presentation

Report Cover

Digital presentation slides with top-corner logo placement

Event Banner

Report Cover

Physical and digital event banners with horizontal logo arrangement

Social Media Post

Report Cover

Social media graphics with minimal logo placement

Conference Booth

Report Cover

Large format prints for exhibition booths and stands